Maytag Canada · Value Village USA · iTravel2000.com · Maple Lodge Farms · Shur-Gain Dog Food · ComFree · Pioneer Gas Bars · Boyd Autobody & Glass · Wayne County New York Tourism · Black Creek Pioneer Village (Toronto) · Concordia University Wisconsin · AlarmForce · Carlson Wagonlit Travel · Coldwell Banker Realty · Chateau Roofing & Siding · Superior Heating · Centra Credit Union (Indiana) · Government of Ontario · City of Welland · CKWS Television · Cambridge Towel · CTS Career College · Gulf Coast Ford (Florida) · David's Furniture of Centralia (Washington) · WK Chan Jewellers · CBIT Computer Boulevard · Kitchener Downtown · Hamilton Conservation Authority · World Vision Canada · Goodwill Stores · Navigant Luxury Vacations · Lacoste Garden Centre · Nexicom · Kingston Dodge Chrysler · Edwards Ford · Boyer Pontiac · Whitby Toyota · Niagara Battery and Tire · Mexicali Rosas · Lutheran Schools USA · Bert Angevaare Mercedes Benz · Guardian Drugstores · Fleming College · Northwear · Bell World Stores · St. Anne's Spa · Arkansas National Bank · Wasaga Beach Paintball · Pennzoil · Merry Maids...(our apologies to the 1000 other clients we haven't listed here!)
  


Maytag · Value Village USA · iTravel2000.com · Maple Lodge Farms · Shur-Gain Dog Food · ComFree · Pioneer Gas Bars · Boyd Autobody & Glass · Wayne County New York Tourism · Black Creek Pioneer Village (Toronto) · Concordia University Wisconsin · AlarmForce · Carlson Wagonlit Travel · Coldwell Banker Realty · Chateau Roofing & Siding · Superior Heating · Centra Credit Union (Indiana) · Government of Ontario · City of Welland · CKWS Television · Cambridge Towel · CTS Career College · Gulf Coast Ford (Florida) · David's Furniture of Centralia (Washington) · WK Chan Jewellers · CBIT Computer Boulevard · Kitchener Downtown · Hamilton Conservation Authority · World Vision Canada · Goodwill Stores · Navigant Luxury Vacations · Lacoste Garden Centre · Nexicom · Kingston Dodge Chrysler · Edwards Ford · Boyer Pontiac · Whitby Toyota · Niagara Battery and Tire · Mexicali Rosas · Lutheran Schools USA · Bert Angevaare Mercedes Benz · Guardian Drugstores · Fleming College · Northwear · Bell World Stores · St. Anne's Spa · Arkansas National Bank · Wasaga Beach Paintball · Pennzoil · Merry Maids...(our apologies to the 1000 other clients we haven't listed here! · · · · · One Ford dealership converted his entire advertising budget of $152,000 from print to radio and television upon hearing our jingle concept · One of North America's largest collision repair conglomerates moved their million dollar advertising budget from television to radio upon hearing our radio-focused concept, and converted all their print to our new slogan · A real estate company heard our "ditty" (as they called it) and signed up for $250,000 of radio · An Ottawa flea market heard our concept and immediately bought $26,000 of radio · A home builder in Indiana signed on for $30,000 after being presented one of our concepts · When radio stations want to make clients fall in love with radio all over again...we often get the call!
Why A Jingle?


A jingle provides a strong foundation for advertising that stands
apart.  While a jingle doesn't replace your creative, it frames it
in a way that provides consistent, emotive branding.  

Humanwave Radio's top ten reasons clients love jingles

10. Recognition....ads become instantly recognizable. Branding music works!

9. More Impact....makes a $20,000 ad buy sound like it was $200,000.

8. Brings Consistency....to your advertising. To radio, television, voice-mail, on-hold music, web pages, in-store, and beyond. Often the slogan in your jingle can be reinforced in print ads, billboards, vehicle signage, etc. 

7. Successful Image....the right music jingle says "We've arrived. We're in the big leagues now".

6. It's Affordable....you mean I can get a good jingle for about $3,000?

5. It Repositions....your company like nothing else on radio.

4. Franchising Credibility....those considering franchising often use music jingles as a major component of their marketing package to entice franchisees.

3. Retention....a jingle may take a few passes to get into your head, but a good one (and sometimes a bad one) won't leave.

2. Gets People Talking....there's exponential value when the public discusses or sings an ad!

1. It Increases Sales!



To hear some sample Humanwave Radio jingles and radio commercials, click here.

From our early days when TransCanada Nissan saw a 34% sales increase in the first year they ran our jingle, to AlarmForce whose revenues in Canada and the U.S. grew by 15-20% year after year using our creative and production...when companies want to STAND OUT on radio...Humanwave Radio often gets the call.

Radio stations like Humanwave Radio because we make radio succeed for their clients.  Clients like Humanwave Radio for the same reason.  But let's talk about making your radio advertising succeed.  Brainstorming ideas is fun and it's free.  We've even been known to start the ball rolling with a no-obligation free commercial...designed to set you apart from the barrage of advertising around you!

Drop us a line and ask us about making your next presentation stand out.  The first leg is usually free.  Ask us!

It's not good enough for your radio commericial to blend in with the crowd.  Your message must be Out-Standing!  (Visit our sister site, OutstandingRadio, for more ideas.)

For the other side of what we do, see how we use marketing to change the world at our sister-site, Humanwave.com

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