|A jingle provides a strong foundation for advertising that stands
apart. While a jingle doesn't replace your creative, it frames it
in a way that provides consistent, emotive branding.
Humanwave Radio's top ten reasons clients love jingles
10. Recognition....ads become instantly recognizable. Branding music works!
9. More Impact....makes a $20,000 ad buy sound like it was $200,000.
8. Brings Consistency....to your advertising. To radio, television, voice-mail, on-hold music, web pages, in-store, and beyond. Often the slogan in your jingle can be reinforced in print ads, billboards, vehicle signage, etc.
7. Successful Image....the right music jingle says "We've arrived. We're in the big leagues now".
6. It's Affordable....you mean I can get a good jingle for about $3,000?
5. It Repositions....your company like nothing else on radio.
4. Franchising Credibility....those considering franchising often use music jingles as a major component of their marketing package to entice franchisees.
3. Retention....a jingle may take a few passes to get into your head, but a good one (and sometimes a bad one) won't leave.
2. Gets People Talking....there's exponential value when the public discusses or sings an ad!
1. It Increases Sales!